Monday
Oct292007
Student iPod ad is good enough to be the real thing
Monday, October 29, 2007 at 02:58PM
At the risk of this turning into an Apple fan blog, Apple's new iPod Touch ad is a great example of Wikinomics at work. If you haven't read the book by Don Tapscott and Anthony D. Williams, Wikinomics is the idea that business is shifting to a model of mass collaboration. The authors contend that the constrained resources of the business world are no match for the creativity of ideas that spread online.
Apple relied on Wikinomics for its most recent iPod Touch ad. Rather than create an ad from scratch, the company used a fan video by Nick Haley, a student who created an ad with his MacBook Pro. Check out Haley's original ad and compare it to Apple's touched-up version. The result is a sleek ad that rivals that of any advertising agency.
Apple relied on Wikinomics for its most recent iPod Touch ad. Rather than create an ad from scratch, the company used a fan video by Nick Haley, a student who created an ad with his MacBook Pro. Check out Haley's original ad and compare it to Apple's touched-up version. The result is a sleek ad that rivals that of any advertising agency.
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