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Wednesday
May302007

Hillary reaches out to the YouTube crowd

Instead of an off-key Star-Spangled Banner, Hillary Clinton's offering YouTube viewers a chance to vote for her campaign theme song.  So far, she's posted two videos, which ask viewers to visit her Web site and vote for a song.   What I like about this campaign is that she asked viewers to upload their own videos in response.  It's not just about getting her message out. Web 2.0 offers two-way communication, and Hillary's taking advantage of it to engage voters.



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