Tuesday
Jun192007
Data on social media usage by generation
Tuesday, June 19, 2007 at 08:57PM BusinessWeek.com offers a nice chart of what people are doing online, broken down by generation (Forrester Research data
). The research defined the following roles for Internet users:
Creators - publish Web pages, write blogs, upload videos
Critics - comment on blogs, post ratings and reviews
Collectors - use RSS, tag content
Joiners - participate in online social networks
Spectators - read blogs, watch peer-generated videos, listen to podcasts
Inactives - online, but do not participate in social media

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