Bloggers are curious about Obamacrombie and Fitch

It took only seconds last night of watching Obama give his Pennsylvania primary concession speech for me to notice the obnoxious guys in Abercrombie and Fitch tees standing directly behind him. It was very apparent to me that this was not a coincidence. It was late and I was already in bed, but I managed to investigate by doing a quick Google Blog Search using my iPhone. As of 11:30p.m. eastern last night, only a handful of bloggers had noticed and posted something about it. Nobody had any answers as to why or how this happened.

This is exactly the type of story mainstream media passes over. But when bloggers call attention to it, they slowly ignite a fire that can spread very quickly. I contributed my own spark to the story by promptly Twittering about it. By this afternoon, there were 90 blog posts about the A&F guys, according to a search for the keywords “obama abercrombie fitch” on Technorati. This includes posts by top blogs such as Politico and Gawker.

Will the blogosphere launch this story into the mainstream? There’s a good chance, especially if bloggers get help from Jon Stewart and Stephen Colbert tonight. Late this morning, the incident was posted on Comedy Central’s Indecision 2008 blog.