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« Back to basics: What is Web 2.0? | Main | What does a grocery store have to say on Twitter? »
Wednesday
Aug132008

Think beyond blogs and podcasts, mashups deliver breaking news

I thought I would share my favorite way of keeping up with the Olympic medal count and event results.Google Map's Olympics mashup offers the most convenient live coverage of events.

I love this service because it's quick, comprehensive and fun. Even better, it's offered in a variety of formats. For example, I selected it as a widget in iGoogle and embedded it on my Tumblr site (and here as well).

A mashup takes advantage of Web 2.0's open platform. In other words, the backend architecture of Web 2.0 is such that two services with two separate databases (in this case Google Maps and Olympic results) can be combined to provide an enhanced user experience. This can only occur when the independent services are open to collaboration.

This also illustrates how Web 2.0 can offer breaking news and information. Often people only think of blogs and podcasts as news media, but the Web offers much more. Mashups and widgets can be just as effective in disseminating information.

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