Twittles: Taste the social marketing rainbow

I'm loving the new Skittles Web site. Launched last week, it's simply a rotating look at the live Skittles entries on social media sites, such as Flickr, Wikipedia and Twitter. It certainly generated a lot of buzz for Skittles in the last week on Twitter. With a completely user-generated website, Skittles gets kudos for learning how to relinquish control.