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Thursday
Sep232010

The power of social media for social good



Today, we're celebrating Social Good Day! Mashable.com and (Red) joined forces to encourage ideas for using social media for social good. The Twitter hastag is #socialgood -- and we're all supposed to tweet our ideas on how we can use social media to promote charitable giving and social good. Please, get inspi(Red) and get tweeting!

I didn't only want to share my idea, I wanted to try it out on a small scale today and see how it works. Here's the concept. I teamed up with some of my favorite bloggers. We all agreed to write a post about Social Good Day and to donate to the (Red) cause (helping to fight AIDS in Africa) for every comment posted on our blog in response. So, for Reina Communications, we'll donate $1 for every person who comments on this blog post today, up to $40.  And, I'm going to ask you to not only comment here, but to check out the blogs I'm teaming up with and comment there as well (because they will donate today, too!):

RAD UPDATE: @limoncello, who I met via Twitter today, got inspired by our posts and raised $610 so far on her blog The Good, the bad and the unread. That's what I'm talking about!

The way I see it, this is a win-win!

For the blogger: We get to donate to a great cause, educate and inform our readers and attract new audiences to our blog (via the cross promotion from other bloggers).

For the readers: You get the satisfaction in participating in social good as it happens online. You also get to read about these great causes. And you get inspi(RED)!

For the nonprofit: They get awareness for their cause, written by real people -- bloggers who want to help.  They also get the cash generated in the effort.

So, what do I need from you? Please comment on this blog -- Think about sharing your own idea about social media for social good. Or write about the (Red) cause and why you are happy to help. Or tell me if you even like this idea. Also, please consider donating any amount you can on your own by visiting Join Red's donation page. If you donate, please send me a note or leave a comment (anonymously if you wish), so we can thank you and include the information as we evaluate the results of today's campaign.

I could see this idea taking off on a much larger scale: a network of bloggers, all committed to causes and cross promoting.

As, for the JoinRed cause we're supporting today, I just want to point out that small efforts like this can make a big difference. Check out this quick video: It costs only 40 cents a day -the cost of two pills a day- for an AIDS patient living in poverty to stay alive.

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    Response: MKKZyOEX
    The power of social media for social good - Blog - Reina Communications

Reader Comments (16)

Thanks for organizing this, Chel! I liked this post from Mashable, 5 easy ways to support a cause through your social network:

http://mashable.com/2010/09/22/support-cause-social-network/

September 23, 2010 | Unregistered CommenterAmber

[...] - Loyalty Science in Practice Outer Banks Design Works -  William Dodson - Patches of Sand Reina Communications - Michelle Rogerson Amber Karnes - My Aim Is True Bake It Pretty -  Amanda Powerful Learning Practice -  Susan Carter [...]

September 23, 2010 | Unregistered CommenterKeith Parnell

THumbs up ! good job

September 23, 2010 | Unregistered Commenterraj

Thank you for doing this post and donating!
Happy Social Good Day!

September 23, 2010 | Unregistered CommenterLimecello

What a great cause. Thanks for participating!

September 23, 2010 | Unregistered CommenterSusan Carter Morgan

Thank you so much for participating in this! Hope you get lots of money for the cause!

September 23, 2010 | Unregistered CommenterManda

Love ideas like this. Way to go, Michelle!

September 23, 2010 | Unregistered CommenterBeth

This is a wonderful way to harness support for a most deserving cause.

Well done!

September 23, 2010 | Unregistered CommenterPortia Da Costa

Nice work :D Love the concept and would love to have been a part of it... maybe next year ;)

September 23, 2010 | Unregistered CommenterSonya

I love this concept. Nice one :D

September 23, 2010 | Unregistered CommenterSonya

I love socially responsible people! Thanks for doing this!

September 23, 2010 | Unregistered CommenterAmanda

I heart you!

September 23, 2010 | Unregistered CommenterNiko

Here's a dollar! Love ya!!

September 23, 2010 | Unregistered CommenterJen Rogerson

Great idea Michelle - happy to further the cause!

September 24, 2010 | Unregistered CommenterJulie

Good day as an expert are profile backlinks worth it? in getting your site ranked higher

December 1, 2010 | Unregistered CommenterMimi Snavely

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