Some of our work
SOCIAL MEDIA/ACADEMIC RESEARCH: "Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content"
February 1, 2012
Research study and journal article by Yuping Liu and Michelle Rogerson published in the Journal of Interactive Marketing.
Abstract and access to full-text article.
COPYWRITING: Brochure for Norfolk Southern Corporation Investor Day
June 8, 2011
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SOCIAL MEDIA: Norfolk Southern Corporation Social Media Implementation
2009-2010
Norfolk Southern Facebook
Norfolk Southern Twitter
Norfolk Southern YouTube
Norfolk Southern Flickr
COPYWRITING/SOCIAL MEDIA: Scout and Review Writer for Yelp.com
May-August 2010
Yelp Sample Review
Yelp Portfolio
SOCIAL MEDIA PRESENTATION: Social Media PR at New Media Conventions in Virginia Beach, Va.
September 18, 2009
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SPEECHWRITING: Remarks of CEO Wick Moorman
Norfolk Southern Annual Meeting 2009
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SPEECHWRITING: Remarks of Norfolk Southern CEO Wick Moorman to International Transportation Institute
April 7, 2009
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SOCIAL MEDIA PRESENTATION: Social Media 101 Training, given to employees of Norfolk Southern Corporation as well as City of Virginia Beach Convention and Visitors Bureau employees
August 2008
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COPYWRITING: Hampton Roads Transit Newsletter
Spring 2007
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COPYWRITING: Railway Age article by Norfolk Southern CEO Wick Moorman
September 2006
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SPEECHWRITING: Remarks by Norfolk Southern CEO Wick Moorman republished in Richmond Times-Dispatch
December 2007
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ADVERTISING: Concept and copy for Virginia Beach Convention Center ad placed in Hampton Roads Wedding Guide
2005
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BRANDING: Concept and copy for Virginia Beach Convention Center media kit folder and inserts
2005
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EVENTS: Trade show booth for Harmon Media Group at National Association of Realtors Expo
2004|
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EVENTS: Virginia Beach Convention Center Grand Opening Ceremony and Gala
2005
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EVENTS: Virginia Beach Convention Center Topping Off Ceremony
2004
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